Privacy Policy
Last updated: 29 October 2026
This policy explains how your personal data is handled when you use the Falabella mobile app and the falabella.studio website (together, "Falabella"). It is also our information notice under Turkey's Personal Data Protection Law No. 6698 ("KVKK"). For users in the European Union, it covers your rights under the General Data Protection Regulation ("GDPR").
1. Who we are
Falabella is provided by Sefa Berk Bıyıkçı ("Easy Entertainment", "we"), the data controller.
- Address: Mimarsinan Mahallesi, Hemzemin Sokak GK-5K No:91 Daire:10, 38030 Melikgazi/Kayseri, Türkiye
- Email: info@falabella.studio
2. What we collect
Account data.
- The user ID created when you use an anonymous account or sign in with Google or Apple.
- The email address and name those services share with us.
Profile data.
- The first name, last name, gender, birth date, job status and relationship status you enter for yourself and for the people you add.
- Birth time and place, if you use astrology features.
- Zodiac sign and age are calculated from the birth date.
Reading content.
- Cup photos you upload.
- Dreams and questions you write.
- Cards you draw.
- The readings prepared for you.
- Ratings and comments you leave on readings.
- Names shared in a match reading invite.
Purchase data. Your subscription and purchase status reach us from the App Store or Google Play through RevenueCat. We never see your card or payment details; Apple or Google takes the payment.
Device and usage data.
- Device model, operating system, app version, language and time zone.
- In-app events, such as which feature was opened.
- Error logs.
- A push token so we can send notifications.
Advertising data.
- Free features are supported by ads.
- The ad network (Google AdMob) may use your device's advertising ID.
- On iOS it is used only if you allow app tracking (ATT).
- If you don't, you see non-personalised ads.
When you contact us. Your email address and your message.
The website uses no cookies or tracking code. Only the standard server logs kept by our hosting provider (Google Firebase Hosting) for security and operation are created.
3. Why we use it, and on what legal basis
- To provide the service. We create your account, prepare your readings, keep them in your library, notify you when they are ready and recognise your subscription. Legal basis: performance of a contract (KVKK art. 5/2-c; GDPR art. 6(1)(b)).
- To personalise your readings. Your profile data and past readings may be used to write new readings for you. Legal basis: performance of a contract.
- To improve the app and keep it secure. We find bugs, prevent abuse and understand which features are used. Legal basis: legitimate interests (KVKK art. 5/2-f; GDPR art. 6(1)(f)).
- Ads and marketing measurement. We show ads and measure how our campaigns perform. Legal basis: your consent where required (e.g. iOS tracking permission), otherwise legitimate interests.
- Legal obligations. We keep purchase records and answer requests from authorities. Legal basis: legal obligation (KVKK art. 5/2-a and ç; GDPR art. 6(1)(c)).
Your cup photos and texts are used only to prepare readings, and are never sold.
4. AI processing
Some readings are prepared with AI models: dream readings, tarot, Katina and their images. For these readings we send the model provider:
- the text you write;
- the cards you draw;
- the profile details needed to personalise the reading (name, age, sign, job and relationship status).
Current providers:
- Cloudflare (Workers AI and AI Gateway);
- Google (Gemini);
- OpenAI as a fallback.
This data is processed under our agreements with these providers. Coffee reading texts are assembled from pre-written content.
5. Who we share it with
We do not sell your data. We share it only as needed to run the service, with these providers:
| Provider | Purpose |
|---|---|
| Google Firebase (Authentication, Firestore, Storage, Cloud Functions, Cloud Messaging, Remote Config, Analytics, Hosting) | Accounts, storage, notifications, app configuration, usage analytics, website |
| Cloudflare | Server-side processing, AI requests, image storage |
| Google (Gemini), OpenAI | AI-generated readings and images |
| RevenueCat | Subscription and purchase status |
| Apple, Google | Sign-in, payments and app distribution |
| Google AdMob | Ads |
| Mixpanel | Product analytics |
| Meta (Facebook App Events) | Measuring ad campaigns |
| Sentry | Error tracking |
We may also share data with public authorities when the law requires it.
6. International transfers
The providers above run servers outside Türkiye, mainly in the European Union and the United States, so your data is transferred abroad. Transfers rely on the safeguards in KVKK art. 9 (standard contracts and, where needed, your explicit consent). For EU users, they rely on appropriate safeguards under GDPR art. 46, such as standard contractual clauses.
7. How long we keep it
- Account, profile and reading data: kept while your account is open. When you delete your account, this data is deleted or anonymised.
- Purchase records: may be kept for as long as the law requires.
- Error and analytics logs: deleted automatically under our providers' retention periods.
- Backups: copies in backups are removed within the backup cycle.
8. Your rights
Under KVKK art. 11 and the GDPR you can:
- ask whether we process your data, and get a copy;
- have it corrected or deleted;
- restrict or object to processing;
- receive it in a portable format;
- withdraw your consent;
- claim compensation for damage.
To delete your account, use Settings → Delete Account in the app, or see Data Deletion.
For anything else, write to info@falabella.studio from the email linked to your account. We reply within 30 days.
Complaints: you can complain to Türkiye's Personal Data Protection Authority (KVKK). If you live in the EU, contact your local data protection authority.
9. Other people's information
When you add a profile for family or friends, you share their details with us. Only do this with their knowledge and agreement. Their details are used only to prepare readings in your account.
10. Children
Falabella is not for children under 13. If you are under 18, use it with your parent's or guardian's permission. If we learn we have data from a child under 13, we delete it.
11. Security
Data is encrypted in transit (HTTPS). Access is limited to the people and systems that need it to run the service. No system is perfectly secure; if a breach happens, we make the notifications the law requires.
12. Changes
We may update this policy. We announce important changes in the app or on this page. The date at the top shows the latest update.